This project focused on introducing the Vans brand to the South Korean market in a pinnacle level execution. The space includes a genealogy storytelling element, a place for live music, and radio station hosted content, as well as a large customization space on the upper floor.
I acted as the lead designer for the store design, developing all elements from store layout, facade design, and brand moments..
In Collaboration With:
Kari Rowell
Dan Edlin
Michael Hurst
Yvette Henderson