This project based in Amsterdam was put in place to celebrate the partnership between Nike and their athletes, and providing the athletes with a spectacular send off before traveling to Rio for the 2016 Olympic Games. The space featured a genealogy display showcasing Nike Olympic artifacts, a large projection screen, custom designed lockers (holding each athletes custom shoes) and multiple sharable moments. At the center of the space was a track display filled with Ferro Fluid, a magnetic oil that mimics the spikes of a track shoe.
During this project, I acted as the lead designer for all 3D elements, and worked on the entire consumer journey from start to finish.
In collaboration with:
Simon Hatter
AJ Handly
Sheena Bonner
Elaine Skinner
Jeremy Fenske
Johnny Ace
Jo Hawkes
Helen Stergios
James Cullen