During the Euro 2016 Championships, Nike transformed Palais de Tokyo into an interactive consumer experience, pairing both a Pitch to Pavement jersey and footwear customization experience, and a number of Mercurial interacted experiences.
During this project, I collaborated closely with Nike Brand Design of Western Europe, as well as a number of other agencies in Western Europe, ultimately controlling and compiling all 3D design elements. I Focused on the design development, of the "Mind Games" activation, and the customization lab area.
In collaboration with:
Simon Hatter
Elaine Skinner
Jeremy Fenske
Zac Carlson
Sheena Boner
Wai Lau
James Cullen
Callum Barker
Paul Hutcheson