This was an Adidas Soccer X NYCFC event that took place in New York during fashion week. The concept revolved around the sport being played anywhere / everywhere and that a pitch isn't necessary for players to advance their games. That lead to a street influenced look and feel utilizing raw unrefined construction site materials and branding encouraging visitors to "Keep Off the Grass".
During this project I lead connecting through design development for all 3D elements.
In Collaboration With: